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Oreo: Crowdsourcing as a Marketing Tactic

Author: Baskin.
Publisher: SAGE Publications 2018.
Edition/Format:   eBook : Document : English
Summary:
This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.
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Genre/Form: Case studies
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Baskin.
ISBN: 9781526447241 152644724X
OCLC Number: 1117896185
Description: 1 online resource

Abstract:

This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.

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