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Organizational identity expressiveness and perception management : principles for expressing the organizational identity in order to manage external stakeholders' perceptions of a company = Expressiviteit van de organisatie identiteit en perceptie management : principes voor het uitdrukken van de organisatie identiteit om de percepties van externe stakeholders over een organisatie te managen Preview this item
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Organizational identity expressiveness and perception management : principles for expressing the organizational identity in order to manage external stakeholders' perceptions of a company = Expressiviteit van de organisatie identiteit en perceptie management : principes voor het uitdrukken van de organisatie identiteit om de percepties van externe stakeholders over een organisatie te managen

Author: Mignon Delicia van Halderen
Publisher: Rotterdam : Erasmus Universiteit, 2008.
Dissertation: Diss. University Rotterdam, 2008.
Series: ERIM Ph. D series research in management, 122
Edition/Format:   Thesis/dissertation : Thesis/dissertation : English
Summary:
It is especially during the past decade that stakeholders have become extremely heedful of organizations and their activities. A dominant organizational response of companies to this development is to express their organizational identity, in terms of who they are, what they stand for, what they do and why they do it. Expressing an organizational identity is a difficult process in which organizations have to explain  Read more...
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Material Type: Thesis/dissertation
Document Type: Book
All Authors / Contributors: Mignon Delicia van Halderen
ISBN: 9789058921536 9058921530
OCLC Number: 611999452
Description: 218 Seiten : Illustrationen.
Series Title: ERIM Ph. D series research in management, 122
Responsibility: door Mignon Delicia van Halderen.

Abstract:

It is especially during the past decade that stakeholders have become extremely heedful of organizations and their activities. A dominant organizational response of companies to this development is to express their organizational identity, in terms of who they are, what they stand for, what they do and why they do it. Expressing an organizational identity is a difficult process in which organizations have to explain a myriad of identity characteristics through various messages and to a variety of stakeholders, all with different and sometimes conflicting interests in the organization. This dissertation addresses the question of how to manage the complexity of these expressions as effectively as possible. Based on three empirical studies, insight is provided into how organizational identity expressions can play a role in managing external stakeholders' perceptions of and behavioral reactions toward an organization. Three main research findings emerge. First, stakeholders do value organizational identity expressions - the findings show that stakeholders who are exposed to organizational identity expressions form more positive perceptions of and behavioral reactions toward a company than stakeholders who are not exposed to such expressions. Second, managers can increase the effectiveness of their expressions by orchestrating them along four principles: Distinctiveness, Consistency, Sincerity and Transparency. Concrete tactics are offered that can be used to manage each of the four principles. Third, stakeholders positively pick up on these principles because they enable them to 1) make sense of an organization's identity expressions, 2) enhance their confidence in attributing the expressed identity to the organization and 3) elicit positive perceptions of and behavioral reactions toward the company.

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