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Document Type: | Book |
---|---|
All Authors / Contributors: |
Melody Petersen |
ISBN: | 0374228272 9780374228279 |
OCLC Number: | 422510771 |
Description: | 432 p. ; 24 cm |
Responsibility: | Melody Petersen. |
Abstract:
The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
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Related Subjects:(15)
- Drugs -- United States -- Marketing.
- Drug Industry -- economics
- Drug Industry -- ethics
- Biomedical Research -- economics
- Drug Prescriptions -- economics
- Marketing -- ethics
- Practice Patterns, Physicians' -- ethics
- United States
- Drugs -- Marketing.
- United States.
- Farmaceutische industrie.
- Marketing.
- Misleidende reclame.
- Ethische aspecten.
- Verenigde Staten.