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Out of the garden : toys, TV, and children's culture in the age of marketing

Author: Stephen Kline
Publisher: London : Verso, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Contemporary youngsters are catapulted into a  Read more...

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Document Type: Book
All Authors / Contributors: Stephen Kline
ISBN: 1859840590 9781859840597
OCLC Number: 229451313
Description: x, 406 pages ; 24 cm
Responsibility: Stephen Kline.

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"A highly disturbing analysis of children's play ever since toys became big business ... An insight into the role of marketing and television that no parent can afford to ignore."--The Times "An Read more...

 
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