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Overcrowded : designing meaningful products in a world awash with ideas

Author: Roberto Verganti
Publisher: Cambridge, Massachusetts : The MIT Press, [2016]
Series: Design thinking, design theory.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A more powerful innovation, which seeks to discover not how things work but why we need things.
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Genre/Form: Electronic books
Additional Physical Format: Print version :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roberto Verganti
ISBN: 0262335824 9780262335829
OCLC Number: 1005571454
Description: 1 online resource : illustrations (black and white).
Contents: ""Contents""; ""A Gift Note""; ""MEANING FOR PEOPLE""; ""MEANING FOR YOU""; ""THE GIFT MAKERS""; ""1 Innovation of Meaning""; ""THE QUESTION""; ""THE LEARNING""; ""TWO KINDS OF INNOVATION""; ""CREATING VALUE THROUGH INNOVATION OF MEANING""; ""THE PRINCIPLES""; ""THE PROCESS""; ""POSITIONING INNOVATION OF MEANING""; ""THE SCRIPT OF THE BOOK""; ""Part I The Value""; ""2 The Search for New Meaning""; ""WARMTH""; ""MEANING""; ""ORDINARY MEANING""; ""WHY NEW MEANING IS RELEVANT NOWADAYS""; ""MEANINGS AND SOLUTIONS""; ""INNOVATION OF MEANING""; ""3 Competing through Meaning"" ""WHERE VALUE IS IN A WORLD AWASH WITH IDEAS""""STUCK IN AN OLD MEANING""; ""DELIGHT""; ""TECHNOLOGY EPIPHANIES""; ""LOST IN TRANSLATION""; ""IS THERE ANY BUSINESS WITHOUT NEW MEANING?""; ""MEANING WHEN YOUR CUSTOMER IS ANOTHER ORGANIZATION""; ""BACK HOME AFTER A JOURNEY""; ""Part II The Principles""; ""4 Innovation from the Inside Out""; ""THE MYTH OF OUTSIDE-IN INNOVATION""; ""SHAKING A MYTH""; ""SEEING IS NOT INTERPRETING""; ""MAKING SHADOWS""; ""THE GIFT MAKER""; ""CARING""; ""WHAT WEâ#x80;#x99;D LOVE PEOPLE TO LOVE""; ""5 The Art of Criticism""; ""THE MYTH OF IDEATION""; ""CREATIVE CRITICISM"" ""CRITICISM THAT CHANGES THE WORLD""""RADICAL CIRCLES""; ""INSIDE-OUT CRITICISM""; ""LOVE IS NOT ABOUT SELECTING OPTIONS""; ""Part III The Process""; ""6 Envisioning""; ""WHO""; ""THE QUESTION""; ""STRETCHING (1): FROM SOLUTIONS TO MEANINGS""; ""STRETCHING (2): FROM EXISTING TO NEW""; ""AUTONOMY""; ""TAKE TIME""; ""EXPOSING OUR WILL, WITH SELF-CRITICISM""; ""7 The Meaning Factory""; ""WHO""; ""SPARRING""; ""CLASHING AND FUSING""; ""FROM POST-ITS TO METAPHORS""; ""AN INNOVATION FACTORY""; ""8 The Interpreterâ#x80;#x99;s Lab""; ""WHY""; ""WHO""; ""MEETING THE INTERPRETERS""; ""INVOLVING PEOPLE"" ""ACTION""""Appendix: New Meanings Are Everywhere""; ""Notes""; ""CHAPTER 1""; ""CHAPTER 2""; ""CHAPTER 3""; ""PART II""; ""CHAPTER 4""; ""CHAPTER 5""; ""PART III""; ""CHAPTER 6""; ""CHAPTER 7""; ""CHAPTER 8""; ""Design Thinking, Design Theory: About the Series""
Series Title: Design thinking, design theory.
Responsibility: Roberto Verganti.

Abstract:

A more powerful innovation, which seeks to discover not how things work but why we need things.

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