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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1008283043 Title: Overcrowded : designing meaningful products in a world awash with ideas Author: Roberto Verganti Publisher: Cambridge : The MIT Press, 2017. ISBN/ISSN: 0262035367 9780262035361 OCLC:1008283043

  
  

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Overcrowded : designing meaningful products in a world awash with ideas

Author:	Roberto Verganti
Publisher:	Cambridge : The MIT Press, 2017.
Series:	Design thinking, design theory.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	"The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful -- something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances."--publisher's description.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	New products. Product design.
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