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Overcrowded : designing meaningful products in a world awash with ideas

Author: Roberto Verganti
Publisher: Cambridge : The MIT Press, 2017.
Series: Design thinking, design theory.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough  Read more...
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Document Type: Book
All Authors / Contributors: Roberto Verganti
ISBN: 0262035367 9780262035361
OCLC Number: 1008283043
Description: 264 pages : illustrations ; 24 cm
Series Title: Design thinking, design theory.
Responsibility: Roberto Verganti.

Abstract:

A more powerful innovation, which seeks to discover not how things work but why we need things.  Read more...

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In a world brimming with product, ideas and services, Verganti's approach clearly is tapping into a different seam - that of desire rather than need. It is more appropriate for B2C operations than Read more...

 
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