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An overview of the public relations function

Author: Shannon A Bowen; Brad Rawlins; Thomas Martin; Business Expert Press.
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Series: Public relations collection.; Business Expert Press digital library.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bowen, Shannon A.
Overview of the public relations function.
New York : Business Expert Press, 2010
(DLC) 2011286014
(OCoLC)609531875
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shannon A Bowen; Brad Rawlins; Thomas Martin; Business Expert Press.
ISBN: 9781606491003 1606491008
OCLC Number: 631566201
Description: 1 online resource (xi, 186 pages).
Contents: Preface --
Part I. Mastering the basics --
Chapter 1. The importance of public relations, case: UPS faces losses in Teamster's Union strike --
Chapter 2. What is public relations? --
Chapter 3. Models and approaches to public relations --
Chapter 4. Public relations as a management function --
Part II. Organizations and processes --
Chapter 5. Organizational factors contributing to excellent public relations --
Chapter 6. How public relations contributes to organizational effectiveness --
Chapter 7. Identifying and prioritizing stakeholders and publics --
Chapter 8. Public relations research: the key to strategy --
Chapter 9. The public relations process, RACE --
Part III. The practice and best practices --
Chapter 10. The practice of public relations --
Chapter 11. Ethics, leadership and counseling roles, and moral analyses --
Chapter 12. Best practices for excellence in public relations --
Notes --
References --
Index.
Series Title: Public relations collection.; Business Expert Press digital library.
Responsibility: Shannon A. Bowen, Brad Rawlins and Thomas Martin.
More information:

Abstract:

This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

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Bowen<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Preface -- Part I. Mastering the basics -- Chapter 1. The importance of public relations, case: UPS faces losses in Teamster\'s Union strike -- Chapter 2. What is public relations? -- Chapter 3. Models and approaches to public relations -- Chapter 4. Public relations as a management function -- Part II. Organizations and processes -- Chapter 5. Organizational factors contributing to excellent public relations -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Identifying and prioritizing stakeholders and publics -- Chapter 8. Public relations research: the key to strategy -- Chapter 9. The public relations process, RACE -- Part III. The practice and best practices -- Chapter 10. The practice of public relations -- Chapter 11. Ethics, leadership and counseling roles, and moral analyses -- Chapter 12. Best practices for excellence in public relations -- Notes -- References -- Index.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. 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<http:\/\/viaf.org\/viaf\/186806949<\/a>> # Shannon A. Bowen<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Bowen<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Shannon A.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Shannon A. Bowen<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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Content-negotiable representations<\/p>\n