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Participatory communication strategy design : a handbook

Author: Paolo Mefalopulos; Chris Kamlongera; Southern African Development Community. Centre of Communication for Development.; Food and Agriculture Organization of the United Nations. Communication for Development Branch.
Publisher: Rome : Food and Agriculture Organization of the United Nations, 2004.
Edition/Format:   eBook : Document : International government publication : English : 2nd edView all editions and formats
Summary:
This handbook on Participatory Communication Strategy Design (PCSD) has been prepared as training and filed guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia  Read more...
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Additional Physical Format: Print version:
Mefalopulos, Paolo.
Participatory communication strategy design.
Rome : Food and Agriculture Organization of the United Nations, 2004
(OCoLC)60554998
Material Type: Document, Government publication, International government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paolo Mefalopulos; Chris Kamlongera; Southern African Development Community. Centre of Communication for Development.; Food and Agriculture Organization of the United Nations. Communication for Development Branch.
OCLC Number: 645856086
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (ix, 111 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: The foundation of communication strategy design --
Participatory design of messages and discussion themes --
Communication materials and media issues --
Managing the planning and implementation of the communication programme.
Responsibility: prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.

Abstract:

This handbook on Participatory Communication Strategy Design (PCSD) has been prepared as training and filed guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.--Publisher's description.

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