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Partizipative Werbekommunikation : Zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation

Author: Juliane Apel
Publisher: Wiesbaden : Springer VS, 2018
Edition/Format:   eBook : Document : GermanView all editions and formats
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Additional Physical Format: Erscheint auch als:
Apel, Juliane
Partizipative Werbekommunikation
Wiesbaden : Springer VS, 2018
XVI, 412 Seiten
Druck-Ausgabe
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Juliane Apel
ISBN: 9783658224059 3658224053
OCLC Number: 1043892693
Description: Online-Ressource (XVII, 412 S. 41 Abb, online resource)
Responsibility: von Juliane Apel.

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