Passion's fortune : the story of Mills et Boon (eBook, 1999) [WorldCat.org]
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Passion's fortune : the story of Mills et Boon

Author: Joseph McAleer
Publisher: Oxford : Oxford University Press, 1999.
Edition/Format:   eBook : Document : English
Summary:

A history of Mills & Boon, the publishing phenomenon which has become synonymous with romantic fiction. The text draws upon an archive of over 50,000 letters revealing the relationship between  Read more...

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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joseph McAleer
ISBN: 9780191676345 0191676349 9780198204558 0198204558
OCLC Number: 897157310
Notes: This is the first history of Mills et Boon. McAleer examines the relationship between editorial policy, morality and sales. He also examines the Mills et Boon formula and demonstrates how these novels were tailored to ensure the highest sales.
Description: 1 online resource (xii, 322 Seiten, [16] Seiten of plates) : Illustrationen, Faksimiles, Porträts
Contents: PART I. ESTABLISHING THE IMPRINT: THE HISTORY ; Mr Mills and Mr Boon 1908-1913 ; The Bubble Nearly Bursts, 1914-1928 ; A Boon without Mills, 1929-1945 ; Regrouping and Restructuring, 1946-1956 ; The Paperback Revolution, 1957-1972 ; PART II. ROMANCE AND RESPONSIBILITY: EDITORIAL POLICY ; The Thirties: A Genre is Born ; The Forties: Flying the Flag ; The Fifties: Preserving the Legacy ; Women's Magazines: The Outside Editors ; The Sixties: Change and Experimentation ; Afterword: The Global Product and Its Product ; Bibliography ; Index
Responsibility: Joseph McAleer.

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McAleer sets his tone as earnest but not unamused. * John Sutherland, TLS * Passion's Fortune treads a nice line between readability and scholarship. Joseph McAleer has found a rich vein and mined it Read more...

 
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