Passion's fortune : the story of Mills et Boon (eBook, 1999) []
skip to content
Passion's fortune : the story of Mills et Boon Preview this item
ClosePreview this item

Passion's fortune : the story of Mills et Boon

Author: Joseph McAleer
Publisher: Oxford : Oxford University Press, 1999.
Edition/Format:   eBook : Document : English

A history of Mills & Boon, the publishing phenomenon which has become synonymous with romantic fiction. The text draws upon an archive of over 50,000 letters revealing the relationship between  Read more...


(not yet rated) 0 with reviews - Be the first.

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joseph McAleer
ISBN: 9780191676345 0191676349 9780198204558 0198204558
OCLC Number: 897157310
Notes: This is the first history of Mills et Boon. McAleer examines the relationship between editorial policy, morality and sales. He also examines the Mills et Boon formula and demonstrates how these novels were tailored to ensure the highest sales.
Description: 1 online resource (xii, 322 Seiten, [16] Seiten of plates) : Illustrationen, Faksimiles, Porträts
Contents: PART I. ESTABLISHING THE IMPRINT: THE HISTORY ; Mr Mills and Mr Boon 1908-1913 ; The Bubble Nearly Bursts, 1914-1928 ; A Boon without Mills, 1929-1945 ; Regrouping and Restructuring, 1946-1956 ; The Paperback Revolution, 1957-1972 ; PART II. ROMANCE AND RESPONSIBILITY: EDITORIAL POLICY ; The Thirties: A Genre is Born ; The Forties: Flying the Flag ; The Fifties: Preserving the Legacy ; Women's Magazines: The Outside Editors ; The Sixties: Change and Experimentation ; Afterword: The Global Product and Its Product ; Bibliography ; Index
Responsibility: Joseph McAleer.


Editorial reviews

Publisher Synopsis

McAleer sets his tone as earnest but not unamused. * John Sutherland, TLS * Passion's Fortune treads a nice line between readability and scholarship. Joseph McAleer has found a rich vein and mined it Read more...

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.