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PAUL RAND : inspiration and process in design.

Editora: [Place of publication not identified] PRINCETON ARCHITECTURAL, 2019.
Edição/Formato   Imprimir livro : Inglês
Resumo:
Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate  Ler mais...
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Tipo de Documento Livro
ISBN: 1616898593 9781616898595
Número OCLC: 1112622533

Resumo:

Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side, captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

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