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People, planet, profit : how to embrace sustainability for innovation and business growth

Author: Peter Fisk
Publisher: London : Kogan Page, 2010.
Series: BusinessPro collection.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A practical guide to new business opportunity, operational improvement and competitive advantage. It addresses business growth in the context of social and environmental concerns. Containing case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M & S and Walmart.
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Genre/Form: Livres électroniques
Case studies
Guides, manuels, etc
Cas, Études de
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter Fisk
ISBN: 9780749458638 0749458631
OCLC Number: 702354321
Notes: Titre de l'écran-titre (visionné le 17 janv. 2011).
Description: 1 ressource en ligne
Contents: Part 1 : Rethinking business --
Kris, the Indian computer engineer --
Claire the South African banker --
Grant, the American entrepreneur --
Purpose beyond profits --
Making people's lives better --
Defining an inspiring purpose --
Turning promises into reality --
Google and Microsoft : finding purpose in a digital world --
People, planet, profit : the reality of purpose --
Strategies for growth --
Finding markets with sustainable growth --
Creating differentiation by doing good --
New business models for a new world --
Apple and Nokia : being cool in a caring world --
People, planet, profit : the reality of strategy --
Inspiring leadership --
Leaders of the new business world --
Leaders as the catalysts of change --
What it means personally --
Patagonia and Timberland : reaching new heights --
People, planet, profit : the reality of leadership --
Part 2 : Reconnecting business --
Conscience consumers --
Enabling people to be good --
The new consumer agenda --
Segmenting the conscience consumer --
Coca-Cola and Danone : seeing a different side of life --
People, planet, profit : the reality of consumers --
Sustainable innovation --
Social and environmental drivers of innovation --
Innovating every aspect of business --
The creative potential of social entrepreneurs --
Amazon and eBay : redefining markets through innovation --
People, planet, profit : the reality of innovation --
Engaging consumers --
Engaging people through enlightened dialogue --
Building networks to do more together --
The "good" consumer experience --
Marks & Spencer and Wal-Mart : retail revolutionaries --
People, planet, profit : the reality of engagement --
Part 3 : Releasing Business --
Biki, the Barcelona mother --
Stuart, the London advertising exec --
Nicky, the Hong Kong banker --
Sustainable Operations --
Working better together --
Good sourcing, transporting and producing --
The power of sustainable energy and technologies --
Adidas and Nike : no finish line --
People, planet, profit : the reality of operations --
Delivering performance --
Certification, labels and sustainable impacts --
Linking sustainability to business results --
Managing business performance and reputation --
News Corporation and Time Warner : beyond print --
People, planet, profit : the reality of performance --
Transforming business --
Making sustainable change happen --
Articulating the case for change --
Managing the implementation --
Ikea and Interface : good living --
People, planet, profit : the reality of transformation --
Emerging futures --
Leading in the new business world --
Sustainable innovation and lifestyles --
Business as a force for positive change --
Part 4 : Resources --
The people planet profit A to Z --
The people planet profit blueprint --
The people planet profit directory --
The people planet profit programme.
Series Title: BusinessPro collection.
Responsibility: Peter Fisk.

Abstract:

Find ways to create value and adjust your business to a rapidly changing landscape.  Read more...

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"This timely book forces you to reject many of the business conventions that created pass success. It encourages you to take new perspectives, find new solutions and consider new measures of Read more...

 
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