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The people's car : a global history of the Volkswagen Beetle

Author: Bernhard Rieger
Publisher: Cambridge, Mass. : Harvard University Press, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.
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Genre/Form: History
Additional Physical Format: Online version:
Rieger, Bernhard, 1967-
People's car.
Cambridge, Mass. : Harvard University Press, 2013
(OCoLC)836848817
Document Type: Book
All Authors / Contributors: Bernhard Rieger
ISBN: 9780674050914 0674050916
OCLC Number: 810273534
Description: 406 pages : illustrations ; 22 cm
Contents: Prologue: some shapes are hard to improve on --
Before the "people's car" --
A symbol of the national socialist people's community? --
"We should make no demands" --
Icon of the early federal republic --
An export hit --
"The Beetle is dead --
long live the Beetle" --
"I have a vochito in my heart" --
Of Beetles old and new --
Epilogue: the Volkswagen Beetle as a global icon.
Other Titles: Global history of the Volkswagen Beetle
Responsibility: Bernhard Rieger.
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Abstract:

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to  Read more...

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[An] illuminating and elegantly written history... Rieger is particularly good on the gendered nature of Beetle ownership. At a time when fewer than 20 percent of driving licenses in West Germany Read more...

 
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