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Genre/Form: | Numerical/Quantitative Data Reports, Evaluative Statistics |
---|---|
Material Type: | Document, Internet resource |
Document Type: | Book, Computer File, Internet Resource |
All Authors / Contributors: | OCLC Online Computer Library Center, Inc. |
ISBN: | 9781556533648 1556533640 |
OCLC Number: | 1065008134 |
Notes: | Availability: OCLC Online Computer Library Center, Inc. 6565 Kilgour Place, Dublin, OH 43017. Tel: 800-848-5878; Fax: 614-764-6096; e-mail: support@oclc.org; Web site: http://www.oclc.org. Abstractor: As Provided. |
Description: | 1 online resource (290 pages) |
Contents: | Introduction -- Part 1. Libraries and information sources -- use, familiarity and favorability -- Library use -- Familiarity with and usage of multiple information sources -- How respondents learn about new information sources -- Impressions of information sources -- Part 2. Using the library -- in person and online -- Activities at the library -- Awareness of library electronic resources -- Using library electronic information resources -- Seeking assistance in using library resources -- Familiarity with the library web site -- The internet search engine, the library and the librarian -- Keeping up-to-date with library resources -- Part 3. The library brand -- The value of electronic information resources -- Judging the trustworthiness of information -- Trust in library resources and search engines -- Free vs. for-fee information -- Validating information -- Libraries -- positive and negative associations -- Lifestyle fit -- Books -- the library brand -- Brand potential -- libraries, books and information -- Part 4. Respondents advice to libraries -- The library's role in the community -- Rating library services -- Advice to libraries -- Part 5. Libraries -- a universal brand? -- Conclusion -- Appendix A. Supporting data tables -- Appendix B. Sample verbatim comments -- About OCLC. |
Abstract:
"Perceptions of Libraries and Information Resources" (2005) summarizes findings of an international study on information-seeking habits and preferences. With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative sample of information consumers. In June of 2005, we collected over 3,300 responses from information consumers in Australia, Canada, India, Singapore, the United Kingdom and the United States. The Perceptions report provides the findings and responses from the online survey in an effort to learn more about: (1) Library use; (2) Awareness and use of library electronic resources; (3) The Internet search engine, the library and the librarian; (4) Free vs. for-fee information; and (5) The "Library" brand. The findings indicate that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries. Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information. Appended are: (1) Supporting Data Tables; and (2) Sample Verbatim Comments.
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Related Subjects:(29)
- Libraries -- Public opinion.
- Library users -- Attitudes.
- Libraries -- User satisfaction -- Statistics.
- Library use studies.
- Library surveys.
- Search Engines.
- Marketing.
- Libraries.
- Foreign Countries.
- Information Seeking.
- Librarians.
- Internet.
- Surveys.
- Library Services.
- College Students.
- Undergraduate Students.
- Graduate Students.
- Age Groups.
- Web Sites.
- Advertising.
- Credibility.
- Library Role.
- Books.
- Retailing.
- Electronic Libraries.
- Electronic Publishing.
- Information Sources.
- Information Technology.
- Libraries -- User satisfaction.