Permission marketing : turning strangers into friends, and friends into customers (Book, 1999) [WorldCat.org]
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Permission marketing : turning strangers into friends, and friends into customers

Author: Seth Godin
Publisher: New York, NY : Simon & Schuster, [1999] ©1999
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Seth Godin
ISBN: 0684856360 9780684856360
OCLC Number: 40460008
Notes: Includes index.
Description: 255 pages ; 20 cm
Contents: Foreword / Don Peppers --
The marketing crisis that money won't solve --
Permission marketing: the way to make advertising work again --
The evolution of mass advertising --
Getting started: focus on share of customer, not market share --
How frequency builds trust and permission facilitates frequency --
The five levels of permission --
Working with permission as a commodity --
Everthing you know about marketing on the web is wrong! --
Permission marketing in the context of the web --
Case studies --
How to evaluate a permission marketing program --
The permission FAQ.
Responsibility: Seth Godin.
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Abstract:

By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers.  Read more...

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