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Permission marketing : turning strangers into friends, and friends into customers

Author: Seth Godin
Publisher: London : Simon & Schuster, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers.  Read more...

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Document Type: Book
All Authors / Contributors: Seth Godin
ISBN: 0684856360 9780684856360
OCLC Number: 777330360
Description: 255 pages ; 24 cm
Contents: Foreword --
Introduction --
1. The Marketing Crisis That Money Won't Solve --
2. Permission Marketing --
The Way to Make Advertising Work Again --
3. The Evolution of Mass Advertising --
4. Getting Started --
Focus on Share of Customer, Not Market Share --
5. How Frequency Builds Trust and Permission Facilities Frequency --
6. The Five Levels of Permission --
7. Working with Permission as a Commodity --
8. Everything You Know About Marketing on the Web Is Wrong! --
9. Permission Marketing in the Context of the Web --
10. Case Studies --
11. How to Evaluate a Permission Marketing Program --
12. The Permission FAQ --
Acknowledgments --
Index.
Responsibility: Seth Godin.

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Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter. Robert Tercek Senior Vice-President, Sony Pictures Entertainment The Read more...

 
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