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Permission marketing : turning strangers into friends and friends into customers

Author: Seth Godin
Publisher: London : Simon & Schuster, 2001
Edition/Format:   Print book   Computer File : EnglishView all editions and formats
Summary:

Former vice-president of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing, the ground-breaking concept  Read more...

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Document Type: Book, Computer File
All Authors / Contributors: Seth Godin
ISBN: 0684856360 9780684856360 0743510127 9780743510127
OCLC Number: 874459417
Description: 1 online resource (255 s. +)

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