The persona lifecycle : keeping people in mind throughout product design (eBook, 2006) [WorldCat.org]
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The persona lifecycle : keeping people in mind throughout product design
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The persona lifecycle : keeping people in mind throughout product design

Author: John Pruitt; Tamara Adlin
Publisher: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pruitt, John.
Persona lifecycle.
Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006
(DLC) 2006000795
(OCoLC)63116825
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Pruitt; Tamara Adlin
ISBN: 0080455735 9780080455730
OCLC Number: 75194149
Description: 1 online resource (xvii, 724 pages) : illustrations (chiefly color)
Contents: The next frontier for user-centered design : making user representations more usable --
The persona lifecycle : a framework for the persona approach --
Phase 1: Family planning (planning a persona effort) --
Phase 2: Conception & gestation (creating personas) --
Phase 3: Birth & maturation (launching and communicating personas) --
Phase 4: Adulthood (using personas) --
Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) --
Contributed chapters: Users, roles and personas / by Larry Constantine --
Storytelling and narrative / by Whitney Quesenbery --
Reality and design maps / by Tamara Adlin & Holly Jamesen --
Marketing versus design personas / by Bob Barlow-Busch --
Why personas work : the psychological evidence / by Jonathan Grudin --
Appendix A: G4K organizational archetype and sample persona --
Appendix B: Example personas from real projects --
Appendix C: Sample image release form.
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: by John S. Pruitt, Tamara Adlin.
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Abstract:

Addresses the 'how' of creating effective personas and using those personas to design products that people love. This book offers detailed techniques and tools related to planning, creating,  Read more...

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"Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, Read more...

 
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