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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/75194149 Title: The persona lifecycle : keeping people in mind throughout product design Author: John Pruitt; Tamara Adlin Publisher: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006. ISBN/ISSN: 0080455735 9780080455730 OCLC:75194149

  
  

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The persona lifecycle : keeping people in mind throughout product design

Author:	John Pruitt; Tamara Adlin
Publisher:	Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006.
Series:	Morgan Kaufmann series in interactive technologies.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.  Read more...
Subjects	Product management. New products. Research, Industrial. View all subjects
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