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Additional Physical Format: | Persona lifecycle (NL-LeOCL)297995871 |
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Document Type: | Book |
All Authors / Contributors: |
John S Pruitt; Tamara Adlin |
ISBN: | 0125662513 9780125662512 |
OCLC Number: | 150162133 |
Notes: | Auteursnaam op omslag: John Pruitt. |
Description: | XVII, 724 p. : illustrations ; 24 cm. |
Contents: | Chapter 1 - The Next Frontier for User-Centered Design: Making User Representations More UsableChapter 2 - The Persona Lifecycle: A framework for the persona approachChapter 3 - Phase 1: Family Planning (planning a persona effort)Chapter 4 - Phase 2: Conception & Gestation (creating personas)Chapter 5 - Phase 3: Birth & Maturation (launching and communicating personas)Chapter 6 - Phase 4: Adulthood (using personas)Chapter 7 - Phase 5: Lifetime Achievement and Retirement (ROI and reuse of personas)Contributed Chapters:Chapter 8 - Users, roles and personas (by Larry Constantine)Chapter 9 - Storytelling and narrative (by Whitney Quesenbery)Chapter 10 - Reality and Design Maps (by Tamara Adlin & Holly Jamesen)Chapter 11 - Marketing versus design personas (by Bob Barlow-Busch)Chapter 12 - Why personas work: The psychological evidence (by Jonathan Grudin)Appendix A- Example PersonasAppendix B- Sample Image Release FormReferencesContributor IndexIndex |
Series Title: | Morgan Kaufmann series in interactive technologies. |
Responsibility: | by John S. Pruitt, Tamara Adlin. |
Abstract:
Reviews
Publisher Synopsis
"Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher. Did I say this was essential reading? Well, it is: if you use personas, if you have thought about using them, if you don't even know what they are, this is the book for you." - Don Norman, author of Emotional Design and The Design of Everyday Things"Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster." Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity Read more...

