The persona lifecycle : keeping people in mind throughout product design (Book, 2006) [WorldCat.org]
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The persona lifecycle : keeping people in mind throughout product design
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The persona lifecycle : keeping people in mind throughout product design

Author: John S Pruitt; Tamara Adlin
Publisher: Amsterdam : Elsevier/Morgan Kaufmann, ©2006.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. - It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides examples, samples, and illustrations to imitate and model. - It positions  Read more...
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Additional Physical Format: Persona lifecycle
(NL-LeOCL)297995871
Document Type: Book
All Authors / Contributors: John S Pruitt; Tamara Adlin
ISBN: 0125662513 9780125662512
OCLC Number: 150162133
Notes: Auteursnaam op omslag: John Pruitt.
Description: XVII, 724 p. : illustrations ; 24 cm.
Contents: Chapter 1 - The Next Frontier for User-Centered Design: Making User Representations More UsableChapter 2 - The Persona Lifecycle: A framework for the persona approachChapter 3 - Phase 1: Family Planning (planning a persona effort)Chapter 4 - Phase 2: Conception & Gestation (creating personas)Chapter 5 - Phase 3: Birth & Maturation (launching and communicating personas)Chapter 6 - Phase 4: Adulthood (using personas)Chapter 7 - Phase 5: Lifetime Achievement and Retirement (ROI and reuse of personas)Contributed Chapters:Chapter 8 - Users, roles and personas (by Larry Constantine)Chapter 9 - Storytelling and narrative (by Whitney Quesenbery)Chapter 10 - Reality and Design Maps (by Tamara Adlin & Holly Jamesen)Chapter 11 - Marketing versus design personas (by Bob Barlow-Busch)Chapter 12 - Why personas work: The psychological evidence (by Jonathan Grudin)Appendix A- Example PersonasAppendix B- Sample Image Release FormReferencesContributor IndexIndex
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: by John S. Pruitt, Tamara Adlin.

Abstract:

Addresses the 'how' of creating effective personas and using those personas to design products that people love. This book offers detailed techniques and tools related to planning, creating,  Read more...

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"Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, Read more...

 
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