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Persona Studies : an Introduction.

Author: P David Marshall; Christopher W Moore; Kim Barbour
Publisher: Somerset : John Wiley & Sons, Incorporated, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marshall, P. David.
Persona Studies : An Introduction.
Somerset : John Wiley & Sons, Incorporated, ©2019
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: P David Marshall; Christopher W Moore; Kim Barbour
ISBN: 9781118935064 1118935063
OCLC Number: 1090498945
Description: 1 online resource (270 pages)
Contents: Intro; Title Page; Copyright Page; Contents; About the Authors; Acknowledgments; Introduction: A Short History of the New Public Self; References; Part I Conceptualizing Persona; Chapter 1 Persona and Its Uses; Persona Studies and the Public Self; From Personae to Persona; The Premodern to the Contemporary Self; Applying Persona; Persona in Psychology; Persona in Literature; Persona in Performing Arts; Persona as Performance; Persona Through Personalization; References; Chapter 2 The Contemporary Significance of Persona; Introduction; Intercommunication: The Human-Machine Interface Celebrity and SurveillanceIntercommunication; Intercommunication and Affect Theory; Conclusion; References; Chapter 3 Intercommunication and the Dimensions and Registers of Persona; Introduction; Persona as Individualized; Persona as Interpersonal; Persona as Indexical; Persona as Internetworked; Registers of Performance; Professional; Personal; Intimate; Five Dimensions of Persona; Public Dimension of Persona; Mediatized Dimension of Persona; Performative Dimension of Persona; Collective Dimension of Persona; The Fifth Dimension of Persona: Value, Agency, Reputation, Prestige (VARP); Value AgencyReputation; Prestige; Conclusion; References; Chapter 4 The Collective Constitution of Public Persona; Micro-publics; Microcelebrity; Surveillance Capitalism and Persuasive Technologies; Persona as Digital Objects; Digital Objects, Micro-publics, and Hyperobjects; Digital Object and Autosurveillance; Conclusion; References; Part II Researching Persona; Chapter 5 Analyzing Contemporary Persona: Methods to Reveal the Public Version of the Self; Researching Ourselves: Reflexivity, Autoethnography, and First-person Action Research Interpreting the Public Self: Interpretative Phenomenological AnalysisPersonas in the Making: Second-person Action Research; Reputation and Inter-related Persona: Prosopographic Field Study; Networked Selves: Information Visualization and Exploration; Conclusion; References; Chapter 6 The Artist's Persona; The Artist as Subject; The Artist Myth; Romanticism and the Arts; Self-presentation in the Myth of the Artist; Artist's Typologies; Authors, Auteurs, and Makers; The Artist as Creative Laborer; Online Artistness; Conclusion; References; Chapter 7 From Player to Persona; The Role of Avatars From Avatar to PersonaThe Rise and Fall of the Gamer; Gâmeur: From Modder to Indie Game Developer Persona; Public; Mediatized; Performative; Collective; Intentional Value (VARP); Conclusion; References; Chapter 8 The Professional Persona; Work, Public Identity, and the Concept of the Professional; Step 1: Identify Online Culture's Destabilizing Effect on Professional Personas; Step 2: The Instability of Past Value and the Push to New Value; Step 3: Agency, Active Visibility, and the Professional Persona; Step 4: The Online Transformation of Professional Reputation and Prestige; Conclusion

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