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Perspectives in advertising management

Author: Association of National Advertisers. Advertising Management Development Committee.
Publisher: New York : Association of National Advertisers, ©1969.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Perspectives in advertising management.
New York : Association of National Advertisers, ©1969
(OCoLC)756453869
Document Type: Book
All Authors / Contributors: Association of National Advertisers. Advertising Management Development Committee.
OCLC Number: 10544081
Notes: Selection of papers presented at six Advanced Advertising Management Seminars conducted by A.N.A. since 1963.
Description: v, 245 pages : illustrations ; 28 cm
Responsibility: published under the auspices of A.N.A.'s Advertising Management Development Committee.

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