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Persuading people : expert solutions to everyday challenges.

Publisher: Boston, Mass. : Harvard Business Press, ©2008.
Series: Pocket mentor series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy; it takes practice, patience, and psychological savvy. That's where this new volume comes in - by enabling you to: adapt your pitch to your audience; build your credibility; and appeal to your listener's minds and hearts."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
ISBN: 9781422122730 1422122735
OCLC Number: 175217965
Description: x, 91 pages i18 cm.
Contents: Mentor's Message: Why Master the Art and Science of Persuasion? --
Persuading People: The Basics --
Understanding Persuasion --
Building Your Credibility --
Understanding Your Audience --
Winning Your Audience's Mind --
Capturing Your Audience's Heart --
Overcoming Resistance from Listeners --
Activating Audience Self-Persuasion --
Tips and Tools --
Tools for Persuading People --
Test Yourself --
To Learn More --
Sources for Persuading People.
Series Title: Pocket mentor series.
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Abstract:

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: it takes practice, patience, and psychological savvy. This book enables you to:  Read more...

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