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The persuasion handbook : developments in theory and practice

Author: James Price Dillard; Michael Pfau
Publisher: Thousand Oaks, CA : Sage Publications, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Recoge: Basic issues, Theories of persuasion, Affect and persuasion, Message features, Contexts, Persuasion campaigns, Media,
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Document Type: Book
All Authors / Contributors: James Price Dillard; Michael Pfau
ISBN: 0761920064 9780761920069
OCLC Number: 318260602
Description: xx, 874 p. : il. ; 26 cm
Contents: Basic issues. --
Theories of persuasion. --
Affect and persuasion. --
Message features. --
Contexts. --
Persuasion campaigns. --
Media.
Responsibility: James Price Dillard, Michael Pfau, [editors].

Abstract:

This Handbook provides cogent, comprehensive summaries of the latest research in a diverse range of areas related to persuasion.  Read more...

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"The Handbook can become a valuable sourcebook for students and scholars within the field of persuasion and beyond. In fact there is something in it for everybody. The Handbook contains an extensive Read more...

 
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