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The persuasion industries : the making of modern Britain

Author: Steven McKevitt
Publisher: Oxford, United Kingdom : Oxford University Press, 2018.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McKevitt, Steven.
Persuasion industries.
Oxford, United Kingdom : Oxford University Press, 2018
(OCoLC)1020282015
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steven McKevitt
ISBN: 9780192554772 0192554778
OCLC Number: 1048402390
Description: 1 online resource : illustrations
Contents: Introduction: from white heat to cool Brittania --
Part one. Out of the shadows: the making of modern Britain --
White heat: consumption and the consumer society --
Rational appeal: perspectives on persuasion --
Part two. Into the vanguard: the persuasion industries in Britain, 1969-1997 --
Planning for success: persuasion in the 1970s --
Hearts and minds: marketing and advertising, 1980-1997 --
Lifestyle choices: branding and public relations, 1980-1997 --
Part three. Colonization: persuasion and male consumption, 1969-1997 --
'For men who should know better': the emergence of men's lifestyle media --
Symbols of self-expression: the rise of corporate branding --
Conclusion: cool Britannia and the emotional consumer.
Responsibility: Steven McKevitt.

Abstract:

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional  Read more...

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A fantasically thorough history of a period of remarkable change in a fascinating industry. * Evan Davis, Broadcast journalist and presenter * A fascinating investigation. The Persuasion Industries Read more...

 
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