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The persuasion industries : the making of modern Britain

Author: Steve McKevitt
Publisher: Oxford Oxford University Press 2018.
Edition/Format:   Print book : English : First edition
Summary:

This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional  Read more...

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Document Type: Book
All Authors / Contributors: Steve McKevitt
ISBN: 9780198821700 0198821700
OCLC Number: 1057455789
Description: 282 Seiten : Illustrationen ; 24 cm
Responsibility: Steven McKevitt.

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A fantasically thorough history of a period of remarkable change in a fascinating industry. * Evan Davis, Broadcast journalist and presenter * A fascinating investigation. The Persuasion Industries Read more...

 
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