Persuasion : psychological insights and perspectives (Book, 2005) []
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Persuasion : psychological insights and perspectives

Persuasion : psychological insights and perspectives

Author: Timothy C Brock; Melanie C Green
Publisher: Thousand Oaks, Calif. : Sage Publications, ©2005.
Edition/Format:   Print book : English : 2nd edView all editions and formats
"Persuasion: Psychological insights and Perspectives, Second Edition brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited textbook highlights important and influential views and guides students through the important contemporary centers of basic and applied persuasion research. The contributors to this volume apply cutting-edge

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Timothy C Brock; Melanie C Green
ISBN: 076192809X 9780761928096
OCLC Number: 56356084
Description: 353 pages : illustrations ; 24 cm
Contents: Domains of persuasion: an introduction / Timothy C. Brock and Melanie C. Green --
Attitude measurement: techniques for measuring the unobservable / Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall --
Acting as we feel: when and how attitudes guide behavior / Russell H. Fazio and David R. Roskos-Ewoldsen --
Actions and attitudes: the theory of cognitive dissonance / Joel Cooper, Robert Mirabile, and Steven J. Scher --
To think or not to think: exploring two routes to persuasion / Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester --
Persuasiveness of narratives / Melanie C. Green and Timothy C. Brock --
Principles of interpersonal influence / Robert B. Cialdini and Brad J. Sagarin --
Influence and persuasion in small groups / Charlan Jeanne Nemeth and Jack A. Goncalo --
Do messages from your body, your friends, your doctor, or the media shape your health behavior? / Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci --
Mass media and political persuasion / Shanto Iyengar and Jennifer McGrady --
Changing prejudice: the effects of persuasion on implicit and explicit forms of race bias / David M. Amodio and Patricia G. Devine --
The psychology of advertising / Frank R. Kardes.
Responsibility: edited by Timothy C. Brock, Melanie C. Green.
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An engaging, jargon-free writing style enhanced by cartoons, photos, and advertisements, the Second Edition also contains a comprehensive glossary and end-of-chapter summaries and a full set of  Read more...


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"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The Read more...

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