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Persuasive communication : how audiences decide

Author: Richard O Young
Publisher: New York : Routledge, 2017
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
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Previously published in 2011 under title: How audiences decide.

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard O Young
ISBN: 9781138920361 1138920363 9781138920378 1138920371 9781315687117 1315687119 9781317417156 1317417151 9781317417163 131741716X 9781317417170 1317417178
OCLC Number: 1032806271
Notes: Previously published in 2011 under title: How audiences decide
Description: 1 online resource (xvi, 464 pages) : illustrations, text file, PDF
Contents: pt. I. Understanding rational decision making --
pt. II. Understanding intuitive decision making --
pt. III. Understanding emotional decision making
Other Titles: How audiences decide

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'Richard Young's new edition of Persuasive Communication will be the standard reference work on the subject of rhetorical choices in decision-making processes for years to come. The empirical data Read more...

 
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