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Persuasive technology : using computers to change what we think and do

Author: B J Fogg
Publisher: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fogg, B.J.
Persuasive technology.
Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003
(DLC) 2002110617
(OCoLC)51618633
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: B J Fogg
ISBN: 9780080479941 0080479944 9781281049278 1281049271
OCLC Number: 154232343
Description: 1 online resource (xxviii, 283 pages) : illustrations.
Contents: Foreword / Philip Zimbardo --
Preface --
Introduction: Persuasion in the digital age --
Overview of captology --
The functional triad : computers in persuasive roles --
Computers as persuasive tools --
Computers as persuasive media : simulation --
Computers as persuasive social actors --
Credibility and computers --
Credibility and the World Wide Web --
Increasing persuasion through mobility and connectivity --
The ethics of persuasive technology --
Captology : looking forward --
Appendix: Summary of principles.
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: B.J. Fogg.
More information:

Abstract:

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides  Read more...

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"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003

 
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