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Persuasive technology : using computers to change what we think and do

Auteur : B J Fogg
Éditeur: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Collection: Morgan Kaufmann series in interactive technologies.
Édition/format:   Livre électronique : Document : AnglaisVoir toutes les éditions et tous les formats
Résumé:
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive  Lire la suite...
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Détails

Genre/forme: Electronic books
Format – détails additionnels: Print version:
Fogg, B.J.
Persuasive technology.
Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003
(DLC) 2002110617
(OCoLC)51618633
Type d’ouvrage: Document, Ressource Internet
Type de document: Ressource Internet, Fichier d'ordinateur
Tous les auteurs / collaborateurs: B J Fogg
ISBN: 9780080479941 0080479944 9781281049278 1281049271
Numéro OCLC: 154232343
Description: 1 online resource (xxviii, 283 pages) : illustrations.
Contenu: Foreword / Philip Zimbardo --
Preface --
Introduction: Persuasion in the digital age --
Overview of captology --
The functional triad : computers in persuasive roles --
Computers as persuasive tools --
Computers as persuasive media : simulation --
Computers as persuasive social actors --
Credibility and computers --
Credibility and the World Wide Web --
Increasing persuasion through mobility and connectivity --
The ethics of persuasive technology --
Captology : looking forward --
Appendix: Summary of principles.
Titre de collection: Morgan Kaufmann series in interactive technologies.
Responsabilité: B.J. Fogg.
Plus d’informations:

Résumé:

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides  Lire la suite...

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Synopsis de l’éditeur

"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003

 
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