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Persuasive technology : using computers to change what we think and do

Author: B J Fogg
Publisher: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fogg, B.J.
Persuasive technology.
Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003
(DLC) 2002110617
(OCoLC)51618633
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: B J Fogg
ISBN: 9780080479941 0080479944 9781281049278 1281049271
OCLC Number: 154232343
Description: 1 online resource (xxviii, 283 pages) : illustrations.
Contents: Foreword / Philip Zimbardo --
Preface --
Introduction: Persuasion in the digital age --
Overview of captology --
The functional triad : computers in persuasive roles --
Computers as persuasive tools --
Computers as persuasive media : simulation --
Computers as persuasive social actors --
Credibility and computers --
Credibility and the World Wide Web --
Increasing persuasion through mobility and connectivity --
The ethics of persuasive technology --
Captology : looking forward --
Appendix: Summary of principles.
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: B.J. Fogg.
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Abstract:

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides  Read more...

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It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business Read more...

 
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<http:\/\/www.worldcat.org\/oclc\/154232343<\/a>> # Persuasive technology : using computers to change what we think and do<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:MediaObject<\/a>, schema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"154232343<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/dbpedia.org\/resource\/Boston<\/a>> ; # Boston<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/ne<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Place\/amsterdam<\/a>> ; # Amsterdam<\/span>\n\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"Warning: This malformed URI has been treated as a string - \'http:\/\/images.contentreserve.com\/ImageType-100\/1706-1\/{E410E199-4A46-4890-9088-3E3ABBF9BC1E}Img100.jpg\'<\/span>\" ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.loc.gov\/authorities\/classification\/BF637<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/ordinateurs_aspect_social<\/a>> ; # Ordinateurs--Aspect social<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/persuasion_psychology_computer_programs<\/a>> ; # Persuasion (Psychology)--Computer programs<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/ordinateurs_aspect_psychologique<\/a>> ; # Ordinateurs--Aspect psychologique<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/persuasion_psychologie_informatique_aspect_social<\/a>> ; # Persuasion (Psychologie)--Informatique--Aspect social<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/persuasive_communication<\/a>> ; # Persuasive Communication<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/self_help_motivational_&_inspirational<\/a>> ; # SELF-HELP--Motivational & Inspirational<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/963494<\/a>> ; # Human-computer interaction<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/interaction_homme_machine_informatique<\/a>> ; # Interaction homme-machine (Informatique)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/web_aspect_social<\/a>> ; # Web--Aspect social<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/153.8520285\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> schema:EBook<\/a> ;\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/27319270<\/a>> ; # B. J. Fogg<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? \"Yes, they can,\" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase \"Captology\"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people\'s attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. 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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Place\/amsterdam<\/a>> # Amsterdam<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Amsterdam<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Series\/morgan_kaufmann_series_in_interactive_technologies<\/a>> # Morgan Kaufmann series in interactive technologies.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/154232343<\/a>> ; # Persuasive technology : using computers to change what we think and do<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Morgan Kaufmann series in interactive technologies.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/ordinateurs_aspect_psychologique<\/a>> # Ordinateurs--Aspect psychologique<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ordinateurs--Aspect psychologique<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/ordinateurs_aspect_social<\/a>> # Ordinateurs--Aspect social<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ordinateurs--Aspect social<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/persuasion_psychologie_informatique_aspect_social<\/a>> # Persuasion (Psychologie)--Informatique--Aspect social<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Persuasion (Psychologie)--Informatique--Aspect social<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/persuasion_psychology_computer_programs<\/a>> # Persuasion (Psychology)--Computer programs<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85100175<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Persuasion (Psychology)--Computer programs<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/persuasive_communication<\/a>> # Persuasive Communication<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Persuasive Communication<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/self_help_motivational_&_inspirational<\/a>> # SELF-HELP--Motivational & Inspirational<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"SELF-HELP--Motivational & Inspirational<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Topic\/web_aspect_social<\/a>> # Web--Aspect social<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Web--Aspect social<\/span>\"@fr<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/id.worldcat.org\/fast\/963494<\/a>> # Human-computer interaction<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Human-computer interaction<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/www.library.yorku.ca\/eresolver\/?id=1063835<\/a>>\u00A0\u00A0\u00A0\nrdfs:comment<\/a> \"An electronic book accessible through the World Wide Web; click for information<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/oclc\/51618633<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nrdfs:label<\/a> \"Persuasive technology.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Print version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/154232343<\/a>> ; # Persuasive technology : using computers to change what we think and do<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/154232343<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/154232343<\/a>> ; # Persuasive technology : using computers to change what we think and do<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-12-08<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/154232343#PublicationEvent\/amsterdam_boston_morgan_kaufmann_publishers_2003<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/dbpedia.org\/resource\/Boston<\/a>> ; # Boston<\/span>\n\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Place\/amsterdam<\/a>> ; # Amsterdam<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/800908493#Agent\/morgan_kaufmann_publishers<\/a>> ; # Morgan Kaufmann Publishers<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n