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Pesquisa de marketing uma orientação aplicada

Author: Naresh K Malhotra; Laura Bocco; Tânia Modesto Veludo-de-Oliveira
Publisher: Porto Alegre Bookman 2008, 2006.
Edition/Format:   Print book : Portuguese : 4. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Naresh K Malhotra; Laura Bocco; Tânia Modesto Veludo-de-Oliveira
ISBN: 9788536306506 8536306505
OCLC Number: 319216788
Notes: Título do original : Marketing research: an applied orientation.
Description: xvii, 720 p. il.
Contents: Introdução e fases iniciais da pesquisa de marketing --
Elaboração da concepção de pesquisa --
Coleta, preparação, análise de dados e relatório. Análise da variância e da covariância. Correlação e regressão. Análise discriminante. Análise fatorial. Análise de Clusters. Escalonamento multidimensional e conjoint analysis. Preparação e apresentação de reltórios. Pesquisa de marketing internacional
Responsibility: Naresh K. Malhotra ; tradução de Laura Bocco ; consultoria, supervisão e revisão técnica Tânia Modesto Veludo-de-Oliveira.

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