Phishing for Phools : The Economics of Manipulation and Deception. (eBook, 2016) []
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Phishing for Phools : The Economics of Manipulation and Deception.

Author: George A Akerlof; Robert J Shiller
Publisher: Princeton : Princeton University Press Ewing : California Princeton Fulfillment Services [Distributor] Aug. 2016
Edition/Format:   eBook : Document : EnglishView all editions and formats

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: George A Akerlof; Robert J Shiller
ISBN: 9780691173023 0691173028 9781400873265 1400873266
OCLC Number: 1175632134
Awards: Commended for PROSE Awards: Economics 2016
Long-listed for Financial Times and McKinsey Business Book of the Year Award 2015
Target Audience: Trade
Description: 1 online resource
Contents: PREFACE vii INTRODUCTION Expect to Be Manipulated: Phishing Equilibrium 1 PART ONE Unpaid Bills and Financial Crash CHAPTER ONE Temptation Strews Our Path 15 CHAPTER TWO Reputation Mining and Financial Crisis 23 PART TWO Phishing in Many Contexts CHAPTER THREE Advertisers Discover How to Zoom In on Our Weak Spots 45 CHAPTER FOUR Rip-offs Regarding Cars, Houses, and Credit Cards 60 CHAPTER FIVE Phishing in Politics 72 CHAPTER SIX Phood, Pharma, and Phishing 84 CHAPTER SEVEN Innovation: The Good, the Bad, and the Ugly 96 CHAPTER EIGHT Tobacco and Alcohol 103 CHAPTER NINE Bankruptcy for Profit 117 CHAPTER TEN Michael Milken Phishes with Junk Bonds as Bait 124 CHAPTER ELEVEN The Resistance and Its Heroes 136 PART THREE Conclusion and Afterword CONCLUSION: EXAMPLES AND GENERAL LESSONS New Story in America and Its Consequences 149 AFTERWORD The Significance of Phishing Equilibrium 163 ACKNOWLEDGMENTS 175 NOTES 181 BIBLIOGRAPHY 233 INDEX 257



Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In this book, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will 'phish' us as 'phools'.


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George A. Akerlof, Co-Winner of the 2001 Nobel Prize in Economics Robert J. Shiller, Co-Winner of the 2013 Nobel Prize in Economics Winner of the 2016 Gold Medal in Economics, Axiom Business Book Read more...

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