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The PIMS principles : linking strategy to performance

Author: Robert D Buzzell; Bradley T Gale
Publisher: New York : Free Press ; London : Collier Macmillan, ©1987.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert D Buzzell; Bradley T Gale
ISBN: 0029044308 9780029044308
OCLC Number: 15367012
Description: xiii, 322 pages : illustrations ; 25 cm
Contents: 1. Are There Any General Strategy Principles? 1 --
2. Linking Strategies to Performance 17 --
3. Learning from Experience: The PIMS Approach 30 --
4. Picking Profitable Markets 52 --
5. Market Position and Profitability 70 --
6. Quality Is King 103 --
7. Capital Intensity Can Upset the Applecart 135 --
8. When Does Vertical Integration Pay Off? 163 --
9. Strategies for Market Leaders and Followers 182 --
10. Market Evolution and Competitive Strategy 197 --
11. Managing for Tomorrow 211 --
12. Integrating Strategies for Clusters of Businesses 229 --
Appendix A The PIMS Data Bases 257 --
Appendix B Statistical Methods 273 --
Select Bibliography of Publications Dealing with PIMS 301.
Responsibility: Robert D. Buzzell, Bradley T. Gale.
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Abstract:

The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.

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