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|All Authors / Contributors:||
Gayle A Sulik
|Description:||xxii, 402 pages ; 22 cm|
|Contents:||What is Pink Ribbon culture? --
The development of Pink Ribbon culture: The breast cancer movement ; Medical consumerism ; Aesthetics and normalization ; A cause of epidemic proportions, and the rise of Pink October ; Solidarity, fundraising, and publicity ; Unintended consequences --
Mixed metaphors : war, gender, and the mass circulation of cancer culture: The masculine and feminine ethos of American cancer culture ; LIVESTRONG and the masculine ethos ; Gilda's Club and the feminine ethos ; Pink femininity ; Pink femininity in breast cancer culture ; The She-ro --
Consuming pink : mass media and the conscientious consumer: The special role of women's magazines ; The breast cancer audience ; Branding and the niche market of the socially aware ; Warriors in pink ; The breast cancer brand ; Fear and the pink menace ; Hope and faith in breast cancer awareness ; Goodness, fundraising, and the pink lifestyle ; Komen's new logo --
Consuming medicine, selling survivorship: The breast cancer industry ; Disease classification ; Medical technology ; The benefits of mammography ; The risks of mammography ; Cost/benefit analysis ; Screening programs and the makers of the machines ; Big Pharma ; Industry ties to advocacy --
Under the pink : optimism, selfishness, and guilt: Ruby's story ; "Becoming" a breast cancer survivor : learning the rules ; Feeling rule I : optimism ; Incorporation of the She-ro ; Rejecting the She-ro ; Feeling rule 2 : selfishness ; She-roic selfishness (i.e., rational coping strategy) ; Selfishness as confessional ; Feeling rule 3 : guilt ; The inadequate She-ro ; Embodied social stigma ; Family disruption --
The balancing act: Taking care of myself ; The balancing act ; Setting boundaries ; Accepting help ; Asking for help ; Balancing the sisterhood ; Final thoughts --
Shades of pink: The limiting nature of words ; Narrating one's illness ; Realism and transcendent subversion ; The picture outside the frame ; The terrible stories --
Rethinking Pink Ribbon culture: "Not just ribbons" ; "Think before you pink."
|Responsibility:||Gayle A. Sulik.|
- Breast -- Cancer -- Social aspects.
- Health in mass media.
- Women in mass media.
- Patient advocacy.
- Advertising campaigns
- Non profit.
- Breast Neoplasms
- Women's Health
- Mass Media
- Social Conditions
- Patient Advocacy
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