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Pink tourism : holidays of gay men and lesbians

Author: Howard L Hughes
Publisher: Wallingford : CABI, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upon tourism and marketing; the holiday profiles of both gay men and lesbians; the supply of related holiday products;  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hughes, Howard L.
Pink tourism.
Wallingford, UK ; Cambridge, MA : CABI, ©2006
(DLC) 2005035845
(OCoLC)62593532
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Howard L Hughes
ISBN: 184593119X 9781845931193
OCLC Number: 228145372
Description: 1 online resource (viii, 234 pages)
Contents: Introduction --
Homosexuality : its nature and characteristics --
Gay and lesbian tourists: profiles and reasons --
Destination choice as risk avoidance --
Gay and lesbian tourism destinations --
Intermediaries, accommodation and attractions --
Marketing, segments, surveys and identity --
Holidays, marketing and implications for homosexuality --
Conclusions and implications.
Responsibility: Howard L. Hughes.
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Abstract:

The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested  Read more...

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