Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing (Book, 2018) [WorldCat.org]
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Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing

Author: Joe Dobrow
Publisher: Norman, OK, : University of Oklahoma Press, 2018
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The average American today is bombarded with as many as 5,000 advertisements a day. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the  Read more...

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Genre/Form: History
Named Person: P T Barnum; John M Burke; Moses P Handy; Buffalo Bill.; John M Burke; P T Barnum; Moses P Handy
Document Type: Book
All Authors / Contributors: Joe Dobrow
ISBN: 9780806160108 0806160101
OCLC Number: 1082399373
Description: xiv, 391 pages : illustrations (some color) ; 25 cm
Responsibility: Joe Dobrow.

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This is one of the most delightful books about the nineteenth century I have read in a long time. Joe Dobrow produces a fine-grained narrative that successfully conveys a world both familiar and Read more...

 
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