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Pitching ideas : make people fall in love with your ideas

Author: Jeroen van Geel; Oak & Morrow
Publisher: Amsterdam : Bis Publishers, [2018] ©2018
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it very hard. For one reason or another pitching ideas is one of the most undervalued practices in our field of expertise. From convincing a colleague to opt for a certain methodology to  Read more...
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Document Type: Book
All Authors / Contributors: Jeroen van Geel; Oak & Morrow
ISBN: 9789063694869 9063694865 9789063695293 9063695292
OCLC Number: 1040691865
Description: 151 pages : color illustrations ; 22 cm
Contents: My pitch --
We pitch all the time --
Define the goal --
Develop the idea --
Know thy stakeholders --
Prepare the pitch --
Ready. Set. Pitch.
Responsibility: by Jeroen van Geel (Oak & Morrow).

Abstract:

Pitching Ideas helps you convince your audience. You can have the best ideas in the world, but they will never become reality if you don't know how to pitch them. Pitching Ideas will take you on a  Read more...

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"Pitching Ideas is the most comprehensive book I have seen on the topic. Packed with tons of useful advice. Get it." - Tomer Sharon - VP, Head of UX at WeWork and author of 'Validating Product Ideas' Read more...

 
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