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Platform power and policy in transforming television markets.

Author: Tom Evens; Karen Donders
Publisher: Cham : Palgrave Macmillan, 2018.
Series: Palgrave global media policy and business.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Evens; Karen Donders
ISBN: 9783319742465 3319742469
OCLC Number: 1031090487
Description: 1 online resource
Contents: Intro; Contents; List of Figures; List of Tables; Chapter 1 Planet of the Platforms; Platform Power; Media Industries Approach; Outline of the Book; References; Chapter 2 From Local Utility to Global Commodity; Phase 1: Community Cable Serving the Public Interest; Phase 2: Commercialisation of the Public Utility; Phase 3: Competition as Part of the Neo-liberal Credo; Phase 4: Rise of Global Powerhouses; Public and Private Interests Out of Balance; Key Takeaways; Liberty Global: All Along the Value Chain; Cable as a Municipality Project; The Creation of Telenet; Liberty Global Enters the Arena Expanding the Geographical FootprintFrom Cable to Multimedia Conglomerate; Reflections Beyond the Case; References; Chapter 3 Game of Screens; The Rise of Connected Viewing; Functional Equivalence of Online Video Platforms; Replacement of Pay-Television Services; To Cut or Not to Cut?; The Empire Strikes Back; The Golden Age of Television?; Key Takeaways; Netflix: Turning Data into Content; The Algorithmic Turn; Unstable Business Model; Reflections Beyond the Case; References; Chapter 4 Power to the Platforms; Global Television Value Chain; Input-Output Structure; Television Value Chain Industrial Upgrading StrategiesGovernance Structure; Content and Distribution: Two Sides of the Same Coin?; Power of the Context; Institutional Structure; Territorial Structure; From Pipeline to Platform; Key Takeaways; Hulu: Partners in Crime; Putting Partnerships into Practice; Failure or Success?; Original Content Strategy; Reflections Beyond the Case; References; Chapter 5 The Retransmission Swamp; Context of Retransmission Impasses; Linear Television and Traditional Retransmission Deals; Type 1: Retransmission Fee, No Distribution Cost; Type 2: Retransmission Fee and Distribution Cost Type 3: No Retransmission Fee and No Distribution CostType 4: Distribution Cost and No Retransmission Fee; Revenue Sharing for Non-linear Services; Disputes on Retransmission Agreements and Value-Added Services; The Visibility of Carriage Disputes in the United States; The Atypical Nature of Retransmission Agreements in the United Kingdom; Public Broadcasters Take on Cable Operators in Germany; Discovery Communications on the War Path in the Nordics; Various Perspectives on Retransmission Payments; The Impossibility of a Uniform Solution; To the Benefit of the Consumer?; Key Takeaways Case Fox Networks: The Howling WolfTurning the Tide; Schizophrenic Media; Exporting Carriage Disputes; Reflections Beyond the Case; References; Chapter 6 Regulating the Retransmission Swamp; Traditional Regulatory Recipes; From Public Monopoly to Free Market Policy Approach; Must-Carry Rules; Copyright Rules and the SatCab Directive; Price Regulation; Emerging Policy Recipes; Revising the SatCab Directive; Content Integrity; Investment Obligations; Do We Need Policy at All?; Key Takeaways; Case Aereo, Bhaalu and Friends: Copyright in the Cloud; Valorising the Remote Recording of Television
Series Title: Palgrave global media policy and business.

Abstract:

Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public  Read more...

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"This book is a welcome addition to the fields of media policy, media industries and screen business. ... It is an ambitious book that tackles the emergence and impact of new players across the Read more...

 
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