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Platform revolution : how networked markets are transforming the economy and how to make them work for you

Author: Geoffrey Parker; Marshall Van Alstyne; Sangeet Paul Choudary
Publisher: New York : W.W. NORTON & Company, [2016]
Edition/Format:  Print book : English : First editionView all editions and formats
Summary:
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
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Document Type: Book
All Authors / Contributors: Geoffrey Parker; Marshall Van Alstyne; Sangeet Paul Choudary
ISBN: 9780393249132 0393249131 0393354350 9780393354355
OCLC Number: 909974434
Description: xiii, 336 pages : illustrations ; 24 cm
Contents: Preface --
Today : welcome to the platform revolution --
Network effects : the power of the platform --
Architecture : principles for designing a successful platform --
Disruption : how platforms conquer and transform traditional industries --
Launch : chicken or egg? eight ways to launch a successful platform --
Monetization : capturing the value created by network effects --
Openness : defining what platform users and partners can and cannot do --
Governance : policies to increase value and enhance growth --
Metrics : how platform managers can measure what really matters --
Strategy : how platforms change competition --
Policy : how platforms should (and should not) be regulated --
Tomorrow : the future of the platform revolution --
Acknowledgments --
Glossary --
Notes --
Index.
Responsibility: Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.

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An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.  Read more...

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"Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." -- The European Magazine

 
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