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Document Type: | Book |
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All Authors / Contributors: |
Geoffrey Parker; Marshall Van Alstyne; Sangeet Paul Choudary |
ISBN: | 9780393249132 0393249131 0393354350 9780393354355 |
OCLC Number: | 909974434 |
Description: | xiii, 336 pages : illustrations ; 24 cm |
Contents: | Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index. |
Responsibility: | Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. |
Abstract:
An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
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"Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." -- The European Magazine
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