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Platforms, markets, and innovation

Author: Annabelle Gawer
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2009.
Edition/Format:   eBook : EnglishView all editions and formats

Industry platforms such as Microsoft Windows or Google, embedded within industrial ecosystems, have redesigned our industrial landscapes, upset the balance of power between firms, fostered innovation  Read more...


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Genre/Form: Cas, Études de
Document Type: Book
All Authors / Contributors: Annabelle Gawer
ISBN: 9781848440708 1848440707
OCLC Number: 748782918
Description: xvi, 396 p. : ill
Contents: Contents:1. Platforms, Markets and Innovation: An Introduction Annabelle Gawer PART I: PLATFORMS: OVERVIEW2. The Architecture of Platforms: A Unified View Carliss Y. Baldwin and C. Jason Woodard3. Platform Dynamics and Strategies: From Products to Services Annabelle Gawer 4. The Role of Services in Platform Markets Fernando F. Suarez and Michael A. Cusumano5. How Catalysts Ignite: The Economics of Platform-Based Start-Ups David S. EvansPART II: PLATFORMS: OPEN, CLOSED AND GOVERNANCE ISSUES 6. Opening Platforms: How, When and Why? Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne7. Platform Rules: Multi-Sided Platforms as Regulators Kevin J. Boudreau and Andrei Hagiu8. Protecting or Diffusing a Technology Platform: Tradeoffs in Appropriability, Network Externalities, and Architectural Control Melissa A. Schilling9. Open Platform Development and the Commercial Internet Shane GreensteinPART III: PLATFORMS: MANAGEMENT, DESIGN AND KNOWLEDGE ISSUES10. Outsourcing of Tasks and Outsourcing of Assets: Evidence from Automotive Supplier Parks in Brazil Mari Sako11. Platforms for the Design of Platforms: Collaborating in the UnknownPascal Le Masson, Benoit Weil and Armand Hatchuel12. Design Rules for Platform Leaders Stefano Brusoni and Andrea Prencipe13. Detecting Errors Early: Management of Problem Solving in Product Platform Projects Ramsin Yakob and Fredrik Tell14. The Effect of Technological Platforms on the International Division of Labor: A Case Study of Intel's Platform Business in the PC Industry Hirofumi Tatsumoto, Koichi Ogawa and Takahiro FujimotoIndex
Responsibility: edited by Annabelle Gawer.


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'In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of Read more...

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