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Play bigger - how rebels and innovators create new categories and dominate.

Author: Kevin Maney
Publisher: Little, Brown Book Group, 2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

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Details

Document Type: Book
All Authors / Contributors: Kevin Maney
ISBN: 9780349411361 0349411360
OCLC Number: 1023145884
Awards: Short-listed for CMI Management Book of the Year Award, Innovation and Entrepreneurship category 2017 (UK)
Description: 272 sidor ; 15.5 cm

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Smart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new Read more...

 
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