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Playing to wiin : Nintendo and the video game industry's greatest comeback

Author: Daniel Sloan
Publisher: Singapore : Wiley (Asia), 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Nintendo's award-winning home console -- the Wii -- changed the face of global gaming. While many expected Sony and Microsoft to dominate the market, Nontendo shocked them all. ... How did a struggling Japanese family company, with its origins in nineteenth century playing cards, come to dominate one of the world's most fiercely competitive industries? ...[This book] ... details the key succession issue for  Read more...
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Details

Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Daniel Sloan
ISBN: 9780470825129 047082512X
OCLC Number: 707935885
Description: xv, 245 pages : illustrations ; 24 cm
Contents: Leave luck to heaven --
The kid --
Character issues --
The console wars --
The Sony shock --
Manifest DS-tiny --
The third way --
Revolution in the streets --
Wiining the day --
Wealth and legacy --
Bouts of Ennu-Wii --
3D and the next small thing.
Other Titles: Playing to win
Responsibility: Daniel Sloan.
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Abstract:

How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with  Read more...

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'...rarely told story of the comeback kids of Kyoto...thorough and well researched'. (Financial Times, January 2011). ' Nintendo was founded in 1889 as a playing card firm...a story wonderfully Read more...

 
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