The political campaign desk reference : a guide for campaign managers, professionals, and candidates running for office (Book, 2012) [WorldCat.org]
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The political campaign desk reference : a guide for campaign managers, professionals, and candidates running for office

Author: Michael McNamara
Publisher: Denver, Colo. : Outskirts Press, [2012]
Edition/Format:   Print book : English : Second editionView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Michael McNamara
ISBN: 9781432787325 1432787322
OCLC Number: 815429180
Description: xi, 264 pages ; 24 cm
Contents: Chapter 1: Getting started --
Chapter 2: Building the Team --
Chapter 3: Message and Strategy --
Chapter 4: The Campaign Plan --
Chapter 5: Fundraising --
Chapter 6: Defining the Candidate and the Opponent --
Chapter 7: Message Delivery --
Chapter 8: Grassroots and Internet Campaigning --
Chapter 9: Nuts and Bolts --
Appendix A: Sample campaign plan --
Appendix B: Sample prospect letter --
Appendix C: Sample remittance envelope --
Appendix D: Sample press releases --
Appendix E: Sample media advisory --
Appendix F: Sample talent release form --
Appendix G: Sample television scripts --
Appendix H: Sample radio scripts --
Appendix I: Effective and ineffective campaign literature --
Appendix J: Effective and ineffective direct mail --
Appendix K: Sample letter requesting public information --
Appendix L: Sample fundraising script --
Appendix M: Sample phone scripts --
Advocacy.
Other Titles: Political campaign desk reference : a guide for campaign managers and candidates running for elected office.
Responsibility: Michael McNamara.

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