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Political marketing and management in Ghana : a new architecture

Author: Kobby A Mensah
Publisher: Cham : Springer International Publishing, [2017]
Series: Palgrave studies in political marketing and management.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
'[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research.' --Jennifer  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Mensah, Kobby.
Political Marketing and Management in Ghana : A New Architecture.
Cham : Springer International Publishing, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kobby A Mensah
ISBN: 9783319573731 331957373X
OCLC Number: 1001374260
Description: 1 online resource.
Contents: Political marketing and management : a new architecture / Kobby Mensah --
Political communication and public relations in the Ghanaian media : building an emotional environment with propaganda / James B. Abugre --
Change in party leadership, party brand image and voter choice / Kobby Mensah --
Political party branding and voter choice in Ghana / Bedman Narteh, Kobby Mensah and Joyce Nyanzu --
Political financing and fund-raising in Ghana / Ibrahim Bedi --
Political party financing and reporting in Ghana : practitioner perspectives / Alban S.K. Bagbin and Albert Ahenkan --
Voter motivations in a developing democracy : a marketing perspective / Anas Sulemana, E Y Tweneboah-Koduah and Kobby Mensah --
Political management and human resources practices of political parties in Ghana / James B. Abugre --
Exploring the prospects and limits of modern democracy in Africa : the role of leaders / Kwasi Dartey-Baah --
Conclusion / Kobby Mensah.
Series Title: Palgrave studies in political marketing and management.
Responsibility: Kobby Mensah, editor.

Abstract:

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.  Read more...

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