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Political marketing in Canada

Author: Thierry Giasson; Jennifer Lees-Marshment; Alex Marland; EBOUND Canada,
Publisher: Vancouver : UBC Press, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Political marketing in Canada.
Vancouver : UBC Press, ©2012
(DLC)cn2011907353
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Thierry Giasson; Jennifer Lees-Marshment; Alex Marland; EBOUND Canada,
ISBN: 9780774822305 0774822309
OCLC Number: 1044362689
Awards: Commended for The Hill Times Editors' 25 Pick of Best Books for 2012 (Canada).
Commended for The Hill Times List of Top 100 Best Books for 2012 (Canada).
Description: 1 online resource (xiv, 305 pages) : illustrations
Contents: Part 1: The Marketplace1 Introducing Political Marketing / Thierry Giasson, Jennifer Lees-Marshment, and Alex Marland2 The Canadian Political Market and the Rules of the Game / Yannick Dufresne and Alex Marland3 The Diversity of the Canadian Political Marketplace / Elisabeth GidengilPart 2: Political Parties and Institutions4 Amateurs versus Professionals: The 1993 and 2006 Canadian Federal Elections / Alex Marland5 Under New Management: Market Intelligence and the Conservative Party's Resurrection / Andre Turcotte6 The Impact of Market Research on Political Decisions and Leadership: Practitioners' Perspectives / Jennifer Lees-Marshment7 "Buyer" Beware: Pushing the Boundaries of Marketing Communications in Government / Kirsten Kozolanka8 Market Orientation in a Minority Government: The Challenges of Product Delivery / Anna Esselment9 Does Public Opinion Research Matter? The Marketing of Health Policy / Lisa Birch10 Selling a Cause: Political Marketing and Interest Groups / Emilie Foster and Patrick LemieuxPart 3: The Media and Citizens11 As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections / Thierry Giasson12 Are We Friends Yet? Online Relationship Marketing by Political Parties / Tamara A. Small13 Double-Double: Branding, Tim Hortons, and the Public Sphere / Patricia Cormack14 Marketing and Efficacy: Does Political Marketing Empower Canadians? / Royce KoopPart 4: Conclusion15 Challenges for Democracy / Thierry Giasson, Jennifer Lees-Marshment, and Alex MarlandGlossaryReferencesIndex
Responsibility: edited by Alex Marland, Thierry Giasson, and Jennifer Lees-Marshment.
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The book is a collection of sophisticated, learned research into the nuts and bolts of modern campaigning, aspects too often ignored in Canadian political science, which tends to view politics Read more...

 
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