Political Marketing in Canada (Book, 2012) [WorldCat.org]
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Political Marketing in Canada

Author: Alex Marland
Publisher: Vancouver : UBC Press, 2012.
Edition/Format:   Print book : EnglishView all editions and formats

The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.


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Document Type: Book
All Authors / Contributors: Alex Marland
ISBN: 9780774822299 0774822295
OCLC Number: 796249944
Notes: Literaturverz. S. [264] - 291.
Awards: Commended for The Hill Times Editors' 25 Pick of Best Books for 2012 (Canada).
Commended for The Hill Times List of Top 100 Best Books for 2012 (Canada).
Description: XIV, 305 Seiten : Diagramme
Contents: Part 1: The Marketplace1 Introducing Political Marketing / Thierry Giasson, Jennifer Lees-Marshment, and Alex Marland2 The Canadian Political Market and the Rules of the Game / Yannick Dufresne and Alex Marland3 The Diversity of the Canadian Political Marketplace / Elisabeth GidengilPart 2: Political Parties and Institutions4 Amateurs versus Professionals: The 1993 and 2006 Canadian Federal Elections / Alex Marland5 Under New Management: Market Intelligence and the Conservative Party's Resurrection / Andre Turcotte6 The Impact of Market Research on Political Decisions and Leadership: Practitioners' Perspectives / Jennifer Lees-Marshment7 "Buyer" Beware: Pushing the Boundaries of Marketing Communications in Government / Kirsten Kozolanka8 Market Orientation in a Minority Government: The Challenges of Product Delivery / Anna Esselment9 Does Public Opinion Research Matter? The Marketing of Health Policy / Lisa Birch10 Selling a Cause: Political Marketing and Interest Groups / Emilie Foster and Patrick LemieuxPart 3: The Media and Citizens11 As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections / Thierry Giasson12 Are We Friends Yet? Online Relationship Marketing by Political Parties / Tamara A. Small13 Double-Double: Branding, Tim Hortons, and the Public Sphere / Patricia Cormack14 Marketing and Efficacy: Does Political Marketing Empower Canadians? / Royce KoopPart 4: Conclusion15 Challenges for Democracy / Thierry Giasson, Jennifer Lees-Marshment, and Alex MarlandGlossaryReferencesIndex
Responsibility: ed. by Alex Marland ...


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The book is a collection of sophisticated, learned research into the nuts and bolts of modern campaigning, aspects too often ignored in Canadian political science, which tends to view politics Read more...

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