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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1063778001 Title: Political marketing in the 2016 U.S. Presidential Election Author: James Gillies Publisher: Basingstoke : Palgrave Macmillan, 2017. ISBN/ISSN: 9783319593449 3319593447 OCLC:1063778001

  
  

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Political marketing in the 2016 U.S. Presidential Election

Author:	James Gillies
Publisher:	Basingstoke : Palgrave Macmillan, 2017.
Series:	Palgrave studies in political marketing and management
Edition/Format:	Print book : English
Summary:	This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Advertising, Political -- United States -- History -- 21st century. Presidents -- United States -- Election -- 2016. Advertising, Political. View all subjects
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