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Political marketing in the 2016 U.S. Presidential Election

Author: James Gillies
Publisher: Basingstoke : Palgrave Macmillan, 2017.
Series: Palgrave studies in political marketing and management
Edition/Format:   Print book : English
Summary:

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping  Read more...

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Genre/Form: History
Document Type: Book
All Authors / Contributors: James Gillies
ISBN: 9783319593449 3319593447
OCLC Number: 1063778001
Description: 1 volume : illustrations (black and white) ; 21 cm
Series Title: Palgrave studies in political marketing and management
Responsibility: edited by Jamie Gillies.

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