Political marketing in the United States (Book, 2014) [WorldCat.org]
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Political marketing in the United States

Author: Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2014.
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove
ISBN: 9780415632867 0415632862
OCLC Number: 934121180
Description: xvii, 312 p. : ill. ; 23 cm
Contents: Foreword; Dennis Johnson. 1. Marketing US politics; Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove. 2. The emergence of voter targeting: learning to send the right message to the right voters; Michael John Burton and Tasha Miracle. 3. Database political marketing in campaigning and government; Lisa Spiller and Jeff Bergner. 4. Boutique populism: The emergence of the Tea Party movement in the age of digital politics; Andre Turcotte and Vincent Raynauld. 5. Primary elections and US political marketing; Neil Bendle and Mihaela-Alina Nastasoiu. 6. Branding the Tea Party: political marketing and an American social movement; William J. Miller. 7. Access Hollywood: celebrity endorsements in American politics; Alex Marland and Mireille Lalancett. 8. Personal political branding at state level; Kenneth Cosgrove. 9. Brand management and relationship marketing in online environments; Darren G. Lilleker and Nigel Jackson. 10. Relationship marketing in social media practice: perspectives, limitations and potential; Christine B. Williams and Girish J. "Jeff" Gulati. 11. Mama Grizzlies: Republican female candidates and the political marketing dilemma; Robert Busby. 12. The market research, testing and targeting behind American political advertising; Travis N. Ridout. 13. Crisis-management, marketing, and money in U.S. campaigns; R. Sam Garrett. 14. Communicating contemporary leadership in government: Barack Obama; Edward Elder. 15. Does Obama care?: assessing the delivery of health reform in the United States; Brian Conley. 16. US political marketing trends and implications; Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove.
Responsibility: edited by Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove.


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"Lees-Marshment, Conley, and Cosgrove have made an enormous contribution to our understanding of political marketing, not just by bringing together prominent scholars all addressing an emerging and Read more...

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