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Political persuasion and attitude change

Author: Diana Carole Mutz; Paul M Sniderman; Richard A Brody
Publisher: Ann Arbor : University of Michigan Press, ©1996.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot. Each chapter presents a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area. Whole sections of the book center on the three major agents  Read more...
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Additional Physical Format: Online version:
Political persuasion and attitude change.
Ann Arbor : University of Michigan Press, ©1996
(OCoLC)605175506
Material Type: Government publication, State or province government publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Diana Carole Mutz; Paul M Sniderman; Richard A Brody
ISBN: 0472095552 9780472095551 0472065556 9780472065554
OCLC Number: 34283061
Description: vi, 295 pages : illustrations ; 24 cm
Contents: Political persuasion: the birth of a field of study / Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody --
Myth of massive media impact revived: new support for a discredited idea / John Zaller --
News media impact on the ingredients of presidential evaluations: a program of research on the priming hypothesis / Joanne M. Miller and Jon A. Krosnick --
Craft of political advertising: a progress report / Stephen Ansolabehere and Shanto Iyengar --
It's a matter of interpretation / James H. Kuklinski and Norman L. Hurley. Some of the people some of the time: individual differences in acceptance of political accounts / Kathleen M. McGraw and Clark Hubbard --
Methodological considerations in the analysis of presidential persuasion / Lee Sigelman and Alan Rosenblatt --
Creating common frames of reference on political issues / Dennis Chong --
Candidate as catastrophe: latitude theory and the problems of political persuasion / Gregory Andrade Diamond and Michael D. Cobb --
Persuasion in context: the multilevel structure of economic evaluations / Jeffery J. Mondak, Diana C. Mutz, and Robert Huckfeldt --
Time of vote decision and openness to persuasion / Steven H. Chaffee and Rajiv Nath Rimal.
Responsibility: edited by Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody.
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Abstract:

Introduces and defines a new field of research on the way political attitudes are influenced and changed  Read more...

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