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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/34283061 Title: Political persuasion and attitude change Author: Diana Carole Mutz; Paul M Sniderman; Richard A Brody Publisher: Ann Arbor : University of Michigan Press, ©1996. ISBN/ISSN: 0472095552 9780472095551 0472065556 9780472065554 OCLC:34283061

  
  

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Political persuasion and attitude change

Author:	Diana Carole Mutz; Paul M Sniderman; Richard A Brody
Publisher:	Ann Arbor : University of Michigan Press, ©1996.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot. Each chapter presents a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area. Whole sections of the book center on the three major agents involved in the political persuasion process: the mass media, political elites, and individual citizens themselves. Political Persuasion and Attitude Change boldly contradicts the received wisdom on the extent of mass media's influence on political attitudes and argues that the media's effects are indeed massive, rather than limited. The book explores the impact of political elites on the persuasion process, and focuses on individual control over the persuasion process. This volume is unique in that chapters address theoretical as well as methodological issues, simultaneously combining reviews of literature with the latest research findings. It will appeal to scholars and students interested in the study of political persuasion in contemporary politics across the disciplines of political science, psychology, sociology, and communications.  Read more...
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Subjects	Mass media -- Political aspects. Persuasion (Rhetoric) Attitude change. View all subjects
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