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Additional Physical Format: | Online version: Political persuasion and attitude change. Ann Arbor : University of Michigan Press, ©1996 (OCoLC)605175506 |
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Material Type: | Internet resource |
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Diana Carole Mutz; Paul M Sniderman; Richard A Brody |
ISBN: | 0472095552 9780472095551 0472065556 9780472065554 |
OCLC Number: | 34283061 |
Description: | vi, 295 pages : illustrations ; 24 cm |
Contents: | Political persuasion: the birth of a field of study / Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody -- Myth of massive media impact revived: new support for a discredited idea / John Zaller -- News media impact on the ingredients of presidential evaluations: a program of research on the priming hypothesis / Joanne M. Miller and Jon A. Krosnick -- Craft of political advertising: a progress report / Stephen Ansolabehere and Shanto Iyengar -- It's a matter of interpretation / James H. Kuklinski and Norman L. Hurley. Some of the people some of the time: individual differences in acceptance of political accounts / Kathleen M. McGraw and Clark Hubbard -- Methodological considerations in the analysis of presidential persuasion / Lee Sigelman and Alan Rosenblatt -- Creating common frames of reference on political issues / Dennis Chong -- Candidate as catastrophe: latitude theory and the problems of political persuasion / Gregory Andrade Diamond and Michael D. Cobb -- Persuasion in context: the multilevel structure of economic evaluations / Jeffery J. Mondak, Diana C. Mutz, and Robert Huckfeldt -- Time of vote decision and openness to persuasion / Steven H. Chaffee and Rajiv Nath Rimal. |
Responsibility: | edited by Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody. |
More information: |
Abstract:
Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot. Each chapter presents a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area. Whole sections of the book center on the three major agents involved in the political persuasion process: the mass media, political elites, and individual citizens themselves. Political Persuasion and Attitude Change boldly contradicts the received wisdom on the extent of mass media's influence on political attitudes and argues that the media's effects are indeed massive, rather than limited. The book explores the impact of political elites on the persuasion process, and focuses on individual control over the persuasion process. This volume is unique in that chapters address theoretical as well as methodological issues, simultaneously combining reviews of literature with the latest research findings. It will appeal to scholars and students interested in the study of political persuasion in contemporary politics across the disciplines of political science, psychology, sociology, and communications.
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Related Subjects:(20)
- Mass media -- Political aspects.
- Persuasion (Rhetoric)
- Attitude change.
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- Public Opinion
- Médias -- Aspect politique.
- Persuasion (Rhétorique)
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- Massenmedien
- Politische Meinungsbildung
- Einflussnahme
- Politieke attituden.
- Publieke opinie.
- Massamedia.
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