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Politics of disillusionment : Chinese Communist Party under Deng Xiaoping, 1978-89

Author: Hsi-sheng Chi
Publisher: Abingdon, Oxon : Routledge, 2015.
Series: Studies on contemporary China
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
An analysis of the Chinese Communist Party from the time of Deng Xiaoping's return to power in 1978 to his resignation from his last major party post in the wake of the 1989 Tiananmen crisis, this work traces the evolution of Deng's grand strategy to create unity and stability so that he could launch his ambitious programme to modernize China by the year 2000. The author examines the impact of Deng's goal on the  Read more...
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Details

Genre/Form: Electronic books
Named Person: Xiaoping Deng; Xiaoping Deng
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hsi-sheng Chi
ISBN: 9781315289052 1315289059 9781315289045 1315289040 9781315289038 1315289032 9781315289021 1315289024
OCLC Number: 1111577589
Notes: First published 1991 by M.E. Sharpe.
Description: 1 online resource (352 pages).
Contents: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Series Title: Studies on contemporary China
Responsibility: Hsi-Sheng Ch'i.

Abstract:

An analysis of the Chinese Communist Party from the time of Deng Xiaoping's return to power in 1978 to his resignation from his last major party post in the wake of the 1989 Tiananmen crisis, this work traces the evolution of Deng's grand strategy to create unity and stability so that he could launch his ambitious programme to modernize China by the year 2000. The author examines the impact of Deng's goal on the events of spring 1989.

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